Cookie Policy

Effective date: November 2024
Website: https://www.thewalthergroup.co.uk/
Contact: Gavin@walthergroup.co.uk | 07955 119386
Registered Office: 25 Rebow Street, Colchester, Essex, England, CO1 2DT


1. Introduction

This Cookie Policy explains how The Walther Group (“we”, “us” or “our”) uses cookies and similar technologies on our website. It explains what cookies are, why we use them, and how you can control their use.

We comply with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).


2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet or mobile) when you visit a website. They help websites function correctly, remember user preferences, analyse website usage, and support marketing and advertising activities.


3. Legal Basis for Using Cookies (UK Law)

Under UK law:

  • Strictly necessary cookies can be used without consent

  • Analytics, functionality and marketing cookies require your prior consent

When you first visit our website, you will be presented with a cookie banner allowing you to accept or reject non-essential cookies.


4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the website to operate correctly. They enable core functionality such as page navigation, form submission, and security features.

These cookies cannot be switched off.


4.2 Site Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. This helps us improve performance, usability, and content.

These cookies collect information such as:

  • Pages visited

  • Time spent on the website

  • How users navigate the site

  • General location (not precise address)

Data is collected in an aggregated and anonymised form where possible.


4.3 Google Analytics

Google Analytics cookies help us analyse website traffic and user behaviour so we can improve our website and services.

Google may process this data on our behalf. We only use Google Analytics where consent has been given through our cookie banner.


4.4 Google Ads Cookies

Google Ads cookies are used to:

  • Measure the effectiveness of our advertising campaigns

  • Understand how users interact with ads

  • Enable remarketing (showing ads to people who have previously visited our website)

These cookies are only activated once you have given consent.


4.5 Meta (Facebook & Instagram) Advertising Cookies

We use Meta advertising cookies (Facebook and Instagram) to:

  • Deliver relevant advertisements

  • Measure ad performance

  • Build custom audiences and retarget users who have visited our website

Meta may combine this data with information held in your Meta account, in accordance with their own privacy policies.


5. How We Use Cookies

We use cookies to:

  • Ensure the website functions correctly

  • Monitor and improve website performance

  • Analyse user behaviour and site usage

  • Measure and improve advertising effectiveness

  • Deliver relevant marketing content


6. Managing Your Cookie Preferences

When you first visit our website, you can choose whether to accept or reject non-essential cookies via our cookie banner.

You can change or withdraw your consent at any time by:

  • Adjusting your browser settings, or

  • Revisiting our cookie preferences (where available)

Rejecting non-essential cookies will not affect your ability to use the website’s core functions.


7. Browser Controls

Most web browsers allow you to control cookies through their settings, including blocking or deleting cookies. Please note that disabling cookies may impact website functionality.


8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in law, technology, or our practices. Any updates will be posted on this page with a revised effective date.


9. Contact Details

If you have any questions about this Cookie Policy or how we use cookies, please contact us:

Email: Gavin@walthergroup.co.uk
Phone: 07955 119386
Address:
25 Rebow Street
Colchester
Essex
England
CO1 2DT